Visionary entrepreneur Matt Eichorn has been at the forefront of evolving brand and shopper marketing experiences for the better part of 20 years. e at Leo Burnett and Draft Worldwide provided inspiration for his first company Blue Sky Chicago, which created the market for multi-brand demo experiences in grocery and club environments. With the rise of digital in the 2010s, Eichorn seized the opportunity to reimagine the relationship between brands and shoppers. As the current CEO, President, and Co-Founder of Freeosk, Eichorn has built a one of a kind technology platform to deliver multi-sensory experiences at scale. His foresight to digitize millions of real-world intent signals in-store, as they happen, is unlocking new insights and shaping the landscape of retail media 3.0 for brands, category managers, and retailers alike.