Dana Machac is an accomplished eCommerce leader, holds a BBA in Marketing from Texas A&M University and an MBA in Marketing from the University of North Texas. With a decade of experience, Dana is the Director of eCommerce at Republic National Distributing Company, driving online sales growth. Her expertise includes roles at Ste. Michelle Wine Estates, The HEINEKEN Company, and PepsiCo. Dana's passion lies in crafting innovative digital strategies, merging creativity with data to boost brand presence and revenue. She's a dynamic force, reshaping eCommerce landscapes with a modern touch. Dana's ability to blend technology, consumer insights, and marketing finesse makes her a trailblazer in the digital arena.