Learn how Nestlé Purina Petcare is driving thought leadership and customer collaboration across the retail landscape using their HQ-based LAB9 Innovation Center, where Purina brings the pet owner experience to life and showcases omnichannel insights and solutions used to inspire new business opportunities with retail partners.

We’ll share some of the highs and lows in getting to the current vision, and how LAB9 has evolved over the years to adapt to the changing needs of customers to further develop partnerships and co-creation while becoming a core capability for Purina and supporting their mission of nourishing pets and enriching lives. We’ll also share how WD Partners’ involvement supported this vision and our partnership in the process.

Hear from Stephen Wurth (Director, Shopper Innovation & Experience), James Kristof (VP, Sales/e-Commerce), and Tracey Johnson (Director, Marketing/e-Commerce) in a discussion led by Jody Wasbro (SVP, Strategy & Experience Design) on how co-creation within Pruina’s world-class innovation center can lead to relationships with customers resulting in physical and digital retail experiences that drive expanded value for all parties.