Name
Growth Genome: Omni Category Management and the DNA of Incrementality
Description
Over the last decade, brands and retailers have been accelerating their growth by enabling omni capabilities (availability, assortment, content, reviews, retail media, etc.) because those capabilities work — to a point. When brands have exhausted these capabilities, they need something else to drive incremental growth: category management. The challenge is that e-commerce, omnichannel and retail media leaders don't really know category management, and category managers don't really know e-commerce. But we can change that. In this interactive session, the speakers will:
- Discuss the omni category management imperative.
- Identify the 12 different strategies available to drive incremental sales growth both online and offline that are relevant to your brand, category and retailer's unique in-market performance DNA.
- Spotlight the omnichannel levers we can pull to design for, activate and measure incremental growth.
Speakers
Date
Wednesday, November 13, 2024
Time
11:45 AM - 12:15 PM (CST)