Over the last decade, brands and retailers have been accelerating their growth by enabling omni capabilities (availability, assortment, content, reviews, retail media, etc.) because those capabilities work — to a point. When brands have exhausted these capabilities, they need something else to drive incremental growth: category management. The challenge is that e-commerce, omnichannel and retail media leaders don't really know category management, and category managers don't really know e-commerce. But we can change that. In this interactive session, the speakers will:

• Discuss the omni category management imperative.
• Identify the 12 different strategies available to drive incremental sales growth both online and offline that are relevant to your brand, category and retailer's unique in-market performance DNA.
• Spotlight the omnichannel levers we can pull to design for, activate and measure incremental growth.