In today's complex global landscape, brands must navigate myriad factors and heighten signal sensitivity as they manage their daily marketing activities. Sustainable success in this ecosystem requires brand leaders to understand evolving market dynamics and accurately predict the impact of every action on the behavior of their target shoppers. This requires the right mix of intelligence, partners and processes to identify the keywords and levers driving traffic in their target markets so they can prioritize activities that generate visibility to their products while keeping budgets tight and incremental gains high. Join Stanley Black & Decker and Stackline for an in-depth discussion about the strategies modern leaders are leveraging to define, analyze and activate their target audiences across retail media marketing efforts.

Key takeaways:

• How to align go-to-market strategies to maximize visibility to high-intent shoppers when and where they are ready to buy.
• Tools and tactics to help you keep pace with rapidly evolving shopper and market dynamics.
• Key considerations for translating brand priorities into effective, growth-focused search strategies.

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