We are all being asked to do more with less, and the beverage alcohol industry is no different. Being efficient and effective with media is increasingly important. Data-driven media is helping remove waste and convert the right people at the right time. In this session, Epsilon will sit down with Riboli Family Wines’ Jenna Steele to discuss the impact that partnerships rooted in rich identity and transaction data have had on the leading wine maker.

Key takeaways:

• Strategies to remove waste and drive efficient sales.
• Better measurement of campaigns and quicker picture of what’s working — or not — to deliver business performance.
• Brands stand to gain a lot with the right partner: Less media waste, more personalization, and campaigns tailored with the right messages at the right time to real in-market customers.

Sponsored by: