Name
Unifying Social, Digital and Physical Touchpoints for Instant Retail Decisions
Description

In a world where we are inundated with social and digital promotional images, how does one capture that momentum in the physical world, where there is that split-second decision to purchase? Three industry experts from around the CPG world will share their insights and knowledge regarding capturing that all important second of purchase made at retail. Bottom line: It doesn’t count until it’s in the basket. The speakers will discuss retail theatre, multiple brand touchpoints throughout the store, and reinforcing and capturing that brand impression in the seconds it takes to grab a product and put it in the basket.

Location Name
Utopia CD
Date
Thursday, November 14, 2024
Time
10:30 AM - 11:00 AM (CST)