Hear firsthand from a panel of Gen Z moms – the newest generation of maternal consumers. Maria Bailey, author of "Marketing to Moms,” will moderate a panel of Gen Z mothers as they describe their decisions along the path to purchase. Attendees will learn:

• What motivates younger moms to purchase product and how marketing influences the decision process.
• Marketing tactics that can be easily executed to drive sales.
• How to speak to multiple generations of mom consumers, as Gen Z moms flex their buying power with Millennials and Gen Xers still in the aisle.