As Vice President of Advertising Sales at Vibenomics, a Mood Media company, Steve Triplett brings extensive expertise in digital media sales to the forefront of in-store advertising innovation. Under his leadership, Vibenomics has seen significant sales growth, reaching new heights in the industry. Throughout his career, Steve has held executive roles at prominent companies like Beasley Media Group and Triad Retail Media, as well as founding Contact Media, a digital media planning agency. His industry insights are further highlighted by his active participation in the Interactive Advertising Bureau's (IAB) Chief Revenue Officer Council, where he helps navigate the evolving digital media ecosystem. Since Vibenomics was acquired by Mood Media in 2023, Steve's role has become even more pivotal in bridging the gap between traditional and digital advertising, ensuring brands can effectively engage consumers at the point of purchase.