Cristina Costa is a seasoned commerce marketing leader with over 10 years of experience working in the digital advertising space, both on the technology provider and brand sides. Cristina is Aki Technologies’ Senior Sales Director, where she creates strategic programs for her CPG and BevAlc partners. Prior to Aki, Cristina worked at several AdTech and marketing companies including Yieldbot and Catapult Marketing. She also worked on the digital team at Diageo, where she deepened her expertise in the BevAlc space. Cristina is a thought leader within the industry, presenting at various industry conferences including Path to Purchase Live.