Amber Roberts is a Partnership Director at SMG x Threefold, where she leads a team working with retailers on their retail media strategy. Amber joined Threefold in 2023. As a seasoned retail veteran, Amber has spent two decades working across the industry, from Fortune 100 and Global 300 companies to startups. Amber previously spent about four years working for Kroger, where she was one of the first digital hires, established the framework for its current RMN offering and launched several multi-billion dollar businesses and alternative revenue streams. Most recently, Amber worked as a consultant for small- and mid-sized grocery retailers to develop their omnichannel marketing strategies.