Neale is an expert in consumer behavior, working at the crossroads of marketing, neuroscience, and cognitive psychology. His groundbreaking book Habit: The 95% of Behavior Marketers Ignore has been used by many of the world’s top companies across multiple industries in market research, innovation, new product development, and marketing strategy.

As CEO of Sublime Behavior Marketing, Neale unified breakthroughs in brain science with strategic marketing goals in innovation, retail, pricing, advertising, and distribution. At the behest of clients such as Coca-Cola, P&G, Campbell’s Soup, and Verizon Wireless, Neale developed a new model of customer behavior focusing on the unconscious and conscious drivers of consumer choice. Neale’s model has guided several marketplace successes and, as importantly, prevented many marketplace failures.

Neale continues to serve as a keynote speaker, thought leader, author, and consultant. He recently published his first novel, Catastrophe Theory.