Cole Clark serves as president of Amygda, a leading analytics company and a portfolio company of Loeb.NYC, a venture collective founded by Michael Loeb, the entrepreneur behind Priceline, Synapse Group and other successful ventures. Amygda specializes in providing proprietary POS data, analytics, and market testing solutions for beverage alcohol retailers and suppliers. At Amygda, Cole focuses on building intelligence solutions to enable more efficient innovation and proactive decision-making through a deeper understanding of consumer behavior in the beverage alcohol market.
A graduate of The College of William and Mary, where he was a Division I Track and Field athlete for four years, Cole earned a degree in Neuroscience with a minor in Biology. In addition to his leadership role at Amygda, Cole is a commercial model represented by Wilhelmina in New York and Miami.

Cole will be speaking at the Path to Purchase conference, where his talk, titled "Stop Trying to Sell More, Help Your Customers Buy More," will cover academic research on consumer decision-making, key consumer trends, and strategies for brand managers to align their approach with how consumers shop for and purchase beverage alcohol products.