Liam Bucher has over a decade of experience in eCommerce and Digital Marketing with a passion for blending creativity with technology, leading the Digital Shelf transformation of Kerry’s North American Brands for the past four years. He has energized eCommerce marketing, product experience management, content optimization, and digital shelf analytics, creating a digital first mentality within the organization. Currently, Liam leads the Performance Marketing Team, ensuring a data-driven and ROI-minded approach to digital shelf, content, program management, and the integration of AI into the marketing tech stack to create new efficiencies and capabilities.