As SVP of Media Solutions, Shock leads Vestcom’s shelf-edge media business, developing partnerships across brands, retailers and agencies to deliver value accretive solutions for all parties. As a 30-year industry veteran, Shock brings a deep understanding of the challenging and complex dynamics at the intersection of the retail and media verticals, rooted in his prior leadership roles across Quotient and Catalina as well notable CPGs including General Mills and Coca-Cola.