Tina Manikas is the global head of connected commerce at Omnicom Commerce group of agencies, and president, most recently, of Tracy-Locke at Omnicom. A dynamic marketing executive and leader, known for her focus on vision and relentless pursuit of new commerce strategies, capabilities, and solutions to grow brands and solve her clients’ commercial business problems, Tina recognizes that creativity, technology, and commerce experience can be harnessed to multiply business potential. Her appreciation for fostering a thriving team and culture underscores her knack for motivating, mentoring, and retaining diverse top talent, aligning individual passions with strategic opportunities.

Named Advertising Woman of the Year by the Chicago Ad Federation, Tina has earned numerous recognitions during her career. They include Woman of Excellence award from Path-to-Purchase Institute, the Leadership Award from Asia Retail Congress, and President of the Jury for both Cannes Lions and Spikes Asia. Under her leadership, Tina and her teams have won 15+ years of consecutive creative effectiveness awards in Commerce–digital, physical and omnichannel.

Tina’s deep CPG and multi-industry experience leading global clients includes Burger King, PepsiCo, AB InBev, Mars, P&G, LEGO, Kellogg’s, Yum Brands, Coca-Cola and more. As a speaker, advisor and faculty member of several global/US advertising industry forums, Tina continues to help shape the future of her industry.