Melanie is a growth-minded visionary leader and strategic global brand builder. As the CMO of ZOA Energy, she is responsible for building and growing the company’s brands through all facets of marketing, media commerce and performance marketing. Melanie is a seasoned executive with over 20 year of demonstrated history in driving commercial success in the marketing and advertising industry.

Melanie has left an indelible legacy of building brands and growth across diverse industries. Prior to ZOA, Melanie was Vice President of Global Brand and Performance Marketing for Groupon. And, As SVP Group Management Director of FCB, Melanie ran the fastest growing beer brand in America, Michelob ULTRA, as well as Blue Bunny, Chilly Cow and Gibson’s Restaurant Group.

With both corporate and agency experience, Melanie has been successful in bringing an integrated, holistic approach to driving marketing, sales, product innovation, strategy and creative development as well as people and partner management.

Melanie’s experience spans marketing, advertising and commerce and includes work for Groupon, Anheuser-Busch, Aramark, Gibsons Restaurant Group, Sharpie, PaperMate, Expo, Kraft Foods, Beam Suntory, John Deer, Hampton Hotels, Little Caesars, Sunoco, Boeing, Pro Golf of America and Gerber Baby products.