Daniel Mengisteab has 8 years of experience developing models, data mining algorithms, and strategies to leverage data for generating meaningful marketing insights. His expertise is in transforming complex data into tactical and strategic insights that drive business impact.

Daniel joined Johnson & Johnson Consumer Health (now Kenvue) in 2018 to help elevate Kenvue’s media efficiency through the use of data science. During this time, he has led the development and productionalization of thousands of models built on 1st, 2nd and 3rd party data. His work has earned multiple industry awards including the 2022 Festival of Media’s Global M&M Award for ‘ROI Category’, 2023 Effie Awards for ‘Data Driven Media’, and the 2023 ANA Genius Award for ‘Analytics Innovation’.

Outside of work, Daniel lives in Jersey City, NJ with his girlfriend and 2 dogs. In his spare time, he enjoys trying new foods, reading, and relaxing at the beach.