84.51° is a retail data science, insights and media company. We help The Kroger Co., CPGs, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from 62 million U.S. households sourced through the Kroger Plus loyalty card to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and Kroger Precision Marketing.