Fueling up isn’t just a routine stop—it’s one of the most powerful and underutilized moments on the path to purchase. In this session, GSTV will reveal how CPG brands are leveraging this unique, high-attention touchpoint to deliver targeted, contextually relevant messaging just moments before consumers walk into the store. Backed by new insights and real-world case studies across food, beverage, and household categories, attendees will learn how this critical moment influences behavior and drives measurable sales lift. Discover how to extend your in-store strategy by engaging consumers when they’re most attentive and engaged—and ready to buy.

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