Data delays, fragmented marketing channels, and finance pressure are reshaping CPG marketing. Too often, slow agency reports and siloed teams prevent timely, profitable decisions. Leading brands are using AI to reclaim control—bringing data ingestion, forecasting, and planning inside their organizations to create marketing plans that deliver measurable Net Present Value / Profitable growth.

In this 30-minute discussion, CPG leaders will share how they are:

• Ending the wait for slow agency data by building direct data pipelines.
• Using AI-driven measurement and planning tools to re-forecast and reallocate faster.
• Resetting KPIs from ROAS and last-click to NPV, profit, and growth.
• Centralizing decision-making and creating accountability by reconciling plans vs. actuals in a single platform.

Walk away with a clear roadmap for transforming your marketing operation into a finance-grade growth engine that makes faster, smarter, and more profitable investment decisions.

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