Discover how Vestcom is uniquely enabling leading retailers like Dollar General and their CPG partners to better engage shoppers through a more connected approach that aligns merchandising strategy with in-store media execution. This session will explore how this connectivity and insights-driven campaign design can successfully deliver brand-building and sales impact at the shopper’s final point of decision. Gather tangible best practices on building agile, high-impact in-store media programs that meet the demands of today’s evolving retail media landscape.

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