Name
Connected Commerce Ecosystem - We Are All Selling to Each Other and Partnering Together
Description

Kroger is selling retail media to manufacturers (Mondelēz) and agencies (Spark). Manufacturers (Mondelēz) are selling shopper programs to Kroger. Partners (Double Verify) are selling media tech to Kroger and agencies (Spark). Agencies (Spark) are selling media services for Kroger platform to manufacturers (Mondelēz).

Speakers
April Carlisle - Spark Foundry
Julie Eddleman - DoubleVerify
Jody Kalmbach - Kroger
Stephen McGowan - Mondelez
Date
Wednesday, November 12, 2025
Time
2:05 PM - 2:35 PM (CST)