Kroger is selling retail media to manufacturers (Mondelēz) and agencies (Spark). Manufacturers (Mondelēz) are selling shopper programs to Kroger. Partners (Double Verify) are selling media tech to Kroger and agencies (Spark). Agencies (Spark) are selling media services for Kroger platform to manufacturers (Mondelēz).

Learn how a panel of P2PI Hall of Fame alumni have built their capabilities by serving in different roles. Whether selling retail media, shopper marketing programs, media tech or media services, the industry legends will share how to partner for success in the commerce ecosystem.