In today's digital age, the abundance of data available to marketers presents a valuable opportunity, but the real challenge lies in the translation of data into insights, and insights into creative that make meaningful connections with shoppers and drives business for our retail partners. This is where the power of data combined with creative strategies comes into play.

From collecting data, uncovering key consumer and customer insights, developing creative that connects, and measuring it all to inform a full-circle commerce approach, join Colgate for a key case study and unlock the process of obtaining omnichannel excellence.