Consumers are feeling the squeeze from tariffs and inflation - six in 10 say they’re buying less, half are trading down, and private label is gaining ground. Yet even under pressure, shoppers refuse to compromise on convenience. They want both: the lowest price and seamless experiences. This tension is reshaping shopping as AI agents accelerate price comparisons and promotions lose influence. Learn how the winners will be those who help shoppers feel savvy, supported, and stress-free, turning pressure into loyalty.