Today’s shopper moves seamlessly between digital and physical spaces — and your brand should too. This session will explore how to bring together social media, commerce content, and in-store moments to create a connected, authentic and memorable brand experience.

Learn how to craft content that not only drives sales, but also builds real community and loyalty. We’ll cover ways to use social to spark buzz, keep the momentum going in-store, and
turn quick scrolls into meaningful engagement. Come for the real-world examples, stay for the practical tips, and walk away ready to create a “soup-er” smooth journey from screen to shelf.

Key Takeaways:

• Learn practical ways to connect digital, social, and in-store initiatives for optimal performance.
• Discover how to engage retailer teams through tailored experiences.
• Explore the impact of personalization, both in-store and online, to help drive product awareness, purchase, and build a deeper relationship with shoppers beyond the transaction.