Kelly Spehar is the Director of Global Retail Media Strategy, where she leads Retail Media transformation for Mars Snacking. Her experience includes over 20 years of Digital Commerce, Shopper and Media across agencies and brands. In her current role at Mars, she drives retail media partnerships with key customers, leads global strategy across investment, activation and measurement and develops upskilling initiatives for associates to build expertise. Kelly has a proven track record of building relationships, simplifying complex problems and staying laser focused on driving impact.