Erin Anderson is the Senior Director of eCommerce and Omni-Activation at Danone North America, where she leads the integration of shopper marketing, field eCommerce, and omnichannel strategy. Her work centers on driving commercial activation across channels and retailers, ensuring seamless execution and measurable results. Erin is known for simplifying complexity and helping teams unlock the strategic value of shopper marketing in today’s dynamic retail environment. Passionate about education and inspiration, she thrives on encouraging shoppers to discover something new.