Jeff Gooding joined Ace in 2010, leading the Brand team with responsibilities over strategy, advertising and media, as Ace has consistently increased its investments over the past 10+ years.

In addition, Jeff leads the public relations team, which has increased its share of voice to number one in the category, crisis management and has recently taken on Ace’s growing social media and content team and presence.

In 2020, Jeff built an in-house creative services team that currently designs and produces over 7,000 projects annually that fuels the communications across the enterprise bringing the Helpful Place to life online and in over 5,000 U.S. stores.

Prior to joining Ace, Jeff held corporate and agency marketing management positions across a variety of verticals.

Jeff earned a Bachelor of Arts degree from Miami University.