Full Name
Larry DeGaris
Job Title
Executive Director, Medill Spiegel Research Center
Company Name
Northwestern University
Speaker Bio
Larry DeGaris is the Executive Director of the Medill Spiegel Research Center at Northwestern University. The Spiegel Center is the leading university-based research center on marketing communications. Founded with a gift from Ted Spiegel and family, the Center has a long history of research on retail. Along with colleagues from Medill's Retail Analytics Council, Larry is co-author of the recently published Rethinking Retail: A Marketer’s Guide to Decoding Consumer Preference through Data Analytics.
Speaking At
