Full Name
Mike Ellgass
Job Title
EVP Media, CPG and Retail
Company Name
Circana
Speaker Bio
Mike is Circana’s global retail marketing expert who works with leading retailers to build unparalleled end-to-end capabilities to drive personalization and performance optimization across the marketing process. From behavior-based shopper analytics, to measurement and post-campaign ad exposed customer analytics, his team works to bring the power of customer loyalty data and media attribution together to drive growth for retailers and their retail media network advertisers.
Speaking At
