Nichole is an accomplished partnerships leader with deep expertise in building and scaling in-store retail media programs across a fleet of more than 7,000 stores. She specializes in developing relationships that connect technology, sales, and vendor ecosystems to enhance the in-store customer experience and drive measurable revenue growth. Nichole has led the activation and expansion of in-store media assets—including digital screens, digital audio, and signage networks—ensuring operational excellence and brand consistency at scale. Known for her ability to bridge strategic vision with scaled execution, she has delivered impactful, data-driven programs that strengthen retailer and brand partnerships alike. Nichole began her career at Coach and later led wholesale partnerships at Eileen Fisher before joining CVS Media Exchange, where she advanced from Strategic Partnerships Manager to Senior Manager and ultimately Director, reflecting her impact and leadership in the organization.