Mike Maybaum is Group Director of CPG Omni-Channel Solutions at Catalina, where he helps leading beverage and consumer packaged goods brands unlock smarter, more effective connections with shoppers. With extensive experience in retail media and omnichannel marketing, Mike partners with clients to navigate today’s complex media mix—bridging in-store, digital, and data-driven strategies to drive measurable results.

At Catalina, he focuses on helping BevAlc and CPG marketers leverage insights and precision audiences to improve campaign effectiveness, optimize budget allocation, and align marketing efforts across departments and channels.