Kim Garner is the Director of Shopper Marketing for The Coca-Cola Company, where she leads shopper-centric marketing initiatives in partnership with Dollar General. With a proven track record in driving omni-channel plans and elevating category performance, Kim specializes in strategic customer marketing, cross-functional collaboration, and data-driven insights that fuel both brand growth and shopper engagement.

In her role, Kim partners across merchandising, sales, and creative teams to develop impactful, measurable in-store and integrated media activation strategies. Kim has deep expertise in translating shopper behavior insights into actionable marketing platforms that benefit both retailers and brands.

As a panelist at the Path2Purchase Institute Expo, Kim will share real-world perspectives and best practices on effective in-store media activation, exploring how Coca-Cola and partners like Dollar General and Vestcom are reshaping the in-store media landscape to drive incremental volume, smarter execution, and stronger engagement throughout the path to purchase.