Sammi Zola is Director of Connected Commerce at Haleon (formerly GSK Consumer Health). In this role, she leads Haleon’s Commerce Center of Excellence responsible for shaping the future of commerce media investment, strategy, activation, and measurement across all retailers and brands – such as Advil, Sensodyne, Tums and Centrum –as well as overseeing retail media JBP negotiations and commerce performance marketing. Her team partners cross-functionally with media, sales, marketing, retail, and analytics to deliver stronger returns and value contributing to Haleon’s enterprise strategy as well as strengthen retail relationships.

Before assuming her current role, Sammi was the Commerce Media Manager and spent on the Shopper Marketing team managing the grocery channel at Haleon. In these roles Sammi helped lead commerce media strategy and activation across all retailers, including Amazon, as well led strategic planning and activation for the grocery channel with a keen focus on Kroger. Prior to Haleon, Sammi spent 10+ years in sales partnering with CPGs to deliver strategic activations across in-store, promotional, digital and influencer capabilities.

Sammi earned her B.S. in Business Marketing from the Kelley School of Business at Indiana University. Sammi lives in Cincinnati, OH with her husband of 10 years (Jory), their three kids Tyler (7), Austin (6) and Savannah (4) and their dog (Stanley).