Customers interact with paid and organic search through a single user experience, but a lot of work goes on behind the scenes to feed the algorithm and create a frictionless experience. Establishing an integrated strategy across organic and paid search should be a priority to maximize the outcomes from the time and investment you're making within retail media.

Join Amanda Wolff, Flywheel Digital's Chief Marketing Officer, as she discusses best practices for integrating organic and paid investments to drive a "1 + 1 = 3" outcome with your retail media execution.