Retail Media Guild @ Retail Media Summit
Date & Time
Wednesday, June 28, 2023, 11:00 AM - 1:00 PM
Welcome and Networking
Colin Lewis Keynote, RetailMedia.Works
- Retail Media is stuck at the bottom of the funnel - tied to being performance media only. Retail Media only works online. Or at least that is what they say. The question is - can Retail Media change the narrative about itself. What will it take for Retail Media to be seen as a channel to build brands as well as one for conversion? What changes to creative and attribution do we need? This session is all about learning how we can change the discussions about how powerful tool to build brands.
Interactive Group Discussion
- Attendees discuss the topics presented by the keynote speaker and share their thoughts and perspectives.
Retail Media Guild Wrap Up