Welcome

Retail Media Measurement Workshop Presentation

• Measurement standardization is key to the growth of retail media, especially as the sector grows increasingly crowded and retailers, marketplaces and ad tech providers each have varying approaches and methodologies. Recognizing this, P2PI will have Jeffrey Bustos, vice president, measurement addressability data, at the Interactive Advertising Bureau (IAB), lead a workshop tackling measurement — available exclusively to Retail Media Guild share group members. A presentation will be followed by an Interactive brainstorming session to workshop solutions to critical industry challenges, allowing Guild members to shape industry retail media measurement standards. During the session, Bustos will dive into:
  • The lack of standardization of consistent metrics.
  • How should return on relationship be evaluated?
  • Is incrementality the optimal metric?
  • How to move forward in a fragmented landscape?

Small Group Breakout

Small Group Share Out

Retail Media Guild Wrap Up