How to Navigate the Retail Media Landscape
Date & Time
Tuesday, March 30, 2021, 12:10 PM - 12:55 PM
Reid Greenberg

The events that disrupted our industry in 2020 have made it even more important for brand marketers to understand the increasingly critical role that Retail Media Networks play in both the traditional retailer-manufacturer collaboration model and the overall ecosystem of e-commerce and digital media. The unexpected shift to online shopping experienced last year is driving retailers to dedicate more resources to building up their capabilities — and convincing brand partners to shift the marketing spend accordingly. So, how can brands effectively navigate the complex, dynamic and increasingly crowded landscape for retail media? Reid Greenberg, EVP for Kantar's Global Digital & E-commerce Practice, will kick off the Forum by outlining the current landscape and examining how leading brands are evaluating, integrating and connecting retail media into their overall marketing plans to drive maximum impact.

Virtual Session Link