Given the rapid shift to eCommerce seen in 2020, it has become more critical than ever for brands to think differently about their Retail Media strategies and investments. With consumers shifting their shopping behaviors toward various fulfillment models, including last mile delivery options such as Instacart and Shipt, curbside pickup, and traditional .com shipments, competition is heating up on the the digital shelf. With the launch of three big Advertising Platform APIs in 2020, Walmart, Instacart, and Criteo, and the recent opening of Walmart Pickup and Delivery ad inventory, brands now have more direct access to the eCommerce shopper than ever before. 

Mindy Fashaw, COO of Pacvue, and Karen Saterlie, eCommerce Manager of Henkel will cover the various Retailer Media platforms to help brands map out where each platform fits into their Retail Media strategy, working together to achieve their 2021 business objectives.