Head of Shopper Activation and Strategic Partnerships
Steve McGowan has more than 20 years of brand marketing, sales planning, sales strategy and shopper marketing experience. He has worked at H.J. Heinz, Cadbury, Kraft Foods and Mondelēz International. McGowan has been working in the shopper marketing space for the last eight years and currently leads the function for Mondelēz USA. A frequent speaker at Path to Purchase Institute events, McGowan is a member of the Institute's Distinguished Faculty.