As the lead of Retail Media Solution at Merkle, Janine works with the world’s leading brands, retailers and retail media partners to help them develop and evolve their retail media offerings. Janine and her team at New Stream Media and the eretail practice include talented digital marketers from Media, Analytics, Audience/CRM, Technology, Media Sales and Creative who all work together to develop forward-looking strategies for the Retail, CPG and Brand clients that are based on where the RMN industry is heading.
Janine started her career in Canada working on store concepts and new brand launches for Loblaw Companies Limited, Sleeman Brewery, and Sobey’s; she then led a shopper marketing agency working with brands such as Coca-Cola and Kraft. After moving to the US and joining Merkle she lead digital transformation projects for Target, Abercrombie & Fitch, Sherwin Williams and Kimberly-Clark, to name a few. The thread that connects all of this experience is a love for retail and shopping and the innovation that comes from such a dynamic industry.