The BevAlc Commerce Initiative (BACi) is a unique industry share group and learning platform formed to bring together marketers, retailers, solution providers, researchers, and other industry thought leaders to:

• Identify trends, capabilities, and best practices to help capture growth opportunities
• Navigate and leverage retailer programs
• Share insights on the regulatory landscape
• Gain exposure to relevant platforms, tools, and service providers in the marketplace

All of this to increase your digital commerce capabilities and understanding the importance of an integrated omnicommerce strategy for your brands.

THE ADULT BEVERAGE COMMERCE LANDSCAPE HAS NEVER BEEN MORE COMPLICATED – OR GROWING MORE QUICKLY.

While we have witnessed unprecedented e-commerce growth since the pandemic, it is the omnicommerce expectations of our consumers that have changed. How do we leverage, meet, and exceed these expectations and seamlessly connect with our shoppers: online, in-store, wherever they are?

Shopping behavior in the BevAlc category was already significantly growing before the pandemic, which only accelerated changing consumer behaviors by driving a new level of awareness and confidence in buying alcohol online. Now, in-home consumption is impacted yet again as bars and restaurants re-open.

This rapidly shifting world requires beers, spirits and wine marketers to develop a deeper understanding of their shopper, improve their omnicommerce capabilities, and leverage tools, data and technology to reach that valued shopper.