BACi: CRAFTING TOMORROW'S CHEERS, TODAY!
The BevAlc Commerce Initiative (BACi) is an industry share group that brings together thought leaders
from the alcoholic beverage industry to enhance their understanding of an integrated omni
commerce strategy. This rapidly shifting world requires beers, spirits, wine, and ready-to-drink marketers to develop a deeper understanding of their shopper, improve their omnicommerce capabilities, and leverage tools, data and technology to reach that valued shopper. This unique learning platform encourages the open and candid exchange of ideas through one (1) in-person meeting and two (2) virtual meetings.
FOCUS
- Identifying trends, capabilities, and best practices for growth opportunities
- Increasing digital commerce capabilities
- Navigating and leveraging retailer programs
- Sharing insights on the regulatory landscape
- Gaining exposure to relevant platforms, tools, and service providers in the marketplace
BACi MEMBER BENEFITS
- Early access to proprietary content & research
- Dedicated Learning Lab (interactive deep-dive)
- Two (2) complimentary tickets to P2PI LIVE & Expo
- Immersive networking experience
- Member shared content on resource page
- Private LinkedIn group
Join BACi
All Members of the BevAlc Commerce Initiative need to be members in good standing of the Path to Purchase Institute. To learn about the Path to Purchase Institute and BACi membership, please contact:
Nicole Mitchell
Senior Director, Membership
Path to Purchase Institute
