Agenda: 

• Aperture founder Rich Butwinick and former General Manager of Beverage Alcohol at Target Mike Percic to discuss best practices for joint business planning with retailers.
  • With shifting consumer behaviors and increasing pressures on the BevAlc category, the competition for shelf space and merchandising support is fiercer than ever. Retailers aren’t just listening; they’re evaluating. The key to winning their support is proving that your brand and marketing ideas align with their category objectives. Mike and Rich will leave you with a better understanding of the criteria retailers use to assess your recommendations and actionable strategies to consistently turn retailer skepticism into partnership.
• Jonathan Jagard, VP of Agency and Retailer Development at Mars United Commerce, to share insights on shopper search synchronization.
  • Jon will dig into how BevAlc search trends within retailer websites are changing by digging into Analytic Index data to unearth fresh insights and new occasion-based opportunities. You’ll leave with methods to expand and deepen the presence of BevAlc products on the digital shelf throughout 2025.

Targeted Audience Level: Teams: Any team member responsible for the brand’s success at key retailers. Including: sales, national retail account, regional, state, or channel leaders, trade, omnichannel, commerce, or shopper marketing, shopper and retail strategy, supply chain, etc.