Beyond Alcohol: How Disruptor Categories Are Reshaping BevAlc
Jackie Barba, Senior Editor, Path to Purchase Institute 
The rapid rise of non-alcoholic beverages, THC-infused drinks and other disruptor categories is reshaping the beverage alcohol landscape. In this editor-led presentation, Jackie Barba, Senior Editor, will share recent research and insights on what these shifts could mean for brands, retailers and marketers. The session will conclude with an open discussion, inviting BACi members to share how these trends are showing up in their businesses and how they’re responding to changing consumption behaviors.

How Moderation Is Accelerating Growth in 2026
Emma Versaw, RVP, Head of Adult Beverage, Inmar Intelligence
As alcohol consumption declines and moderation becomes more intentional, the no and low-alcohol category is entering a new phase of growth. Consumers are redefining what and when they drink, which product features they are willing to pay for, and what drives their trial and switching behaviors. Backed by Inmar’s new consumer research and proprietary transaction data, this session with Emma Versaw, RVP Adult Beverage at Inmar Intelligence, explores how health priorities, seasonality, and value sensitivity are reshaping the no and low- alcohol landscape. We’ll share what the latest data reveals about where growth is coming from, and leave you with strategies to better control the evolving market.

Increasing Sales Velocity With Off-Site Media
Trish Surfus, Director, Trade Marketing, Oliver Winery
David Glaza, CEO & Founder, DIGITS
Mallory Becker, Account Director, DIGITS 
Oliver Winery and Digits Agency will break down how they used off-site retail media to successfully boost in-store sales. They will share how they designed a strategy to drive traffic to physical displays, effectively increasing sales velocity at the shelf.