How can brands capture shopper attention, drive product discovery and turn interest into trial and purchase? In this BACi virtual meeting, we’ll explore strategies for building awareness and growth through field marketing, in-store activations and cross-merchandising, with practical examples and insights applicable across the BevAlc landscape.

A panel featuring Brittany Barnett, Director of Brand Marketing at Girl Beer, and Marissa Kinsey, Senior Vice President of Marketing at Nowadays, will share real-world examples and lessons from building emerging beverage brands, including how brands can create natural purchase occasions, work with retail partners and get consumers to discover and try new products.

We’ll also hear from AdAdapted’s Margaret Naughton, VP, Client and Strategy, and Matt Kates, SVP, Marketing, who will share insights on reaching consumers during Sober October and Dry January, including how marketers can use pre-shop intent signals to identify and engage consumers planning to abstain from alcohol.