Learn how Harris Teeter is approaching its beverage alcohol merchandising strategy today, including how the retailer evaluates assortment decisions, organizes shelf sets and balances national brands with local and premium offerings. The session will also explore how shopper insights and purchasing behavior are shaping the way the category is presented in store, from product discovery to trade-up opportunities, and how Harris Teeter works with supplier partners to keep the assortment relevant as consumer tastes continue to evolve.