The on-premise channel remains the most human expression of beverage alcohol, where evolving drink trends across premiumization, moderation and occasion are reshaping growth outlet by outlet. At the same time, AI is advancing toward agentic systems capable of recommending, optimizing and acting with minimal human intervention. This shift has distinct implications in a regulated, relationship-driven industry. This session explores the spectrum from high-touch human engagement to increasing autonomy, and what that balance should look like for BevAlc leaders.