Name
Behind Josh Cellars Loyalty Program Growth
Date & Time
Tuesday, May 12, 2026, 4:40 PM - 4:55 PM
Speakers
Jackie Barba, Senior Editor, Member Content, Path to Purchase Institute
Francesco Onorato, Head of Marketing, Brandmovers
Jackie Barba Francesco Onorato
Description

Rather than relying solely on traditional retail and distributor-driven models, Deutsch Family Wine & Spirits' Josh Cellars brand is testing a different approach: a fully integrated, omnichannel loyalty program designed to build direct relationships with consumers.